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Social Media Marketing, An Hour a Day: Influence and Measurement

As most of us recognize by now, the Social Web can be extremely beneficial to business owners who have a loyal customer base.  In this chapter, Dave Evans talks about the importance of being able to...

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Social Media Marketing, An Hour a Day: Social Platforms

When advertisers run an ad campaign on television, they may get 30 seconds or so to get a viewer’s attention. It’s a form of one-way interaction (since a person cannot interact with a television) and...

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Social Media Marketing, An Hour a Day: Objectives, Metrics & ROI

In this chapter, Evans talks about writing down what it is you are trying to do so that you will know what you are measuring in order to achieve your social media goals.  For instance, Evans starts by...

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Smart Marketing

The economy is in the gutter.  Left and right, companies are laying off employees because the funds aren’t there.  In the meantime, other companies that are trying to hang on by a thread are finding...

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5 Ways Social Media is Hurting Your Business

**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines. Social media: it’s the hot new buzzword in...

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