Social Media Marketing, An Hour a Day: Influence and Measurement
As most of us recognize by now, the Social Web can be extremely beneficial to business owners who have a loyal customer base. In this chapter, Dave Evans talks about the importance of being able to...
View ArticleSocial Media Marketing, An Hour a Day: Social Platforms
When advertisers run an ad campaign on television, they may get 30 seconds or so to get a viewer’s attention. It’s a form of one-way interaction (since a person cannot interact with a television) and...
View ArticleSocial Media Marketing, An Hour a Day: Objectives, Metrics & ROI
In this chapter, Evans talks about writing down what it is you are trying to do so that you will know what you are measuring in order to achieve your social media goals. For instance, Evans starts by...
View ArticleSmart Marketing
The economy is in the gutter. Left and right, companies are laying off employees because the funds aren’t there. In the meantime, other companies that are trying to hang on by a thread are finding...
View Article5 Ways Social Media is Hurting Your Business
**Note: This is a guest post written by one of our readers. For more information on how to submit a guest post, please read our guest posting guidelines. Social media: it’s the hot new buzzword in...
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